Unlove me a zillion times

After a long break i am back again to scribble the words on my mind echoing,cooking up and struggling to ooze out..
and finally here it is...
A helpless hoarder,a ton weighing young woman,a beautiful girl in an asylum,an old dying lone in an apartment
Well why such cases.I usually get calm in the night where i have my lone empty room and myself.I have good friends but i am aloof.I have a family 5 states across,though little incomplete,still it exists.I am sometimes stressed about various things of daily routine such as work or relationships.It often strikes my mind that how unloved i am,somehow i tend to blame every second thing and find myself unloved to pity on myself.

Life is a repercussion of one's acts.
Now when i read about this young man waiting jaded on his death row,I fail to feel his trauma and agony.I feel mercy even when its the case of a serial killer who has raped and ripped young woman over and over again.I sometimes don't understand what led this young dashing personality who studied and practiced law and politics to do such a heinous act.How could he not kiss and make love rather kill the lady so brutally.
Are looks so deceiving or can we never understand human psychology.Now we can't call that madness .We can't call it obsessed with sex or fetish either.We can't blame porn.It's just the brain which we don't have any control over.Human brain is the most intricate thing!!
I start putting myself into his shoe and then i think do i have such stress or pain ? Am i so unfortunate to plan my own death by my actions? 
It has been find out that men kill mostly out of a sexual act while women kill out of jealousy.I find an answer I am a victim of none.
A helpless hoarder.Now if someone gives me a million dollar to clean up a hoarder's house , i would never go to bury myself under the heap.What is that fear?Why such an helplessness.What makes her walk in without a feeling of disgust and still love the expired,rotten items she kept hoarding for years.A woman dies in the heap and get discovered decades after by cops.Husband was an OCD patient,a hoarder.How ungracious can a human life be. (pondering...)
Helplessness exists and sometimes it becomes deadly.
Man owns a Benz and a big mansion ,big enough to construct a basement and lock her own blood for decades. Kept entering her,ripping her apart for years,giving birth and finally this little emotionally unresponsive girl escapes to struggle for a normal life.
Relationships are intricate and incest exists.
The worst and ugliest thing in this world which i fear more than sharks is an asylum.I don't care if you call it healing or any f$^king shit.I have examples where families take an unwanted member and declare him/her a psychopath.
My belief tells me no person is insane.Insanity exists in each one of us.We just hide it deep into ourselves and act as normal civilians.Normal people do insane things and society shows them the hell  gates of asylum.
I believe life is such a beauty only when we find a balance,a balance between right and wrong.We can only have faith in god when we find balance between reality and myth.
Don't nag, start finding a perfect balance.Exude instead of accumulating the negativity.Its like a poison.
I saw such zillion examples which helped me to find beauty in my own monotony which is unperturbed.I feel lucky and blessed because i have not been unloved a zillion times.

And this is your  life,so celebrate!!!

Plug your earphones and tune into this FAB song!!

After a long long time my thoughts are again stroking the keyboards.Long gaps ,reason being i didn't feel like writing.I don't call myself a blogger.My mind is a cloud that keeps drifting and my body is a bee that keeps buzzing around.Last night i was at this vibrant place stuffed with people and music was loud enough to take you high.Recently i gotta a job and to be true i didn't get time to cheer up myself for it.I have been perplexed in some or the other way.This took me months and suddenly i realized if this gotta continue then maybe one day i will be sitting in my old rocking chair ,alone and dilapidated,going in flashback and wondering -Did i ever celebrate myself?

So how many people out there really celebrate themselves?

Recently i gotta guest lecture in my college and an influential Cornell who lost his leg in kargil war was a true inspiration.One guy was taking his pictures,he stopped him,asked him to take his own pictures.That really holds substance.Love yourself and people will love you.I didn't mean to be self-obsessed.

You have your birthday and you celebrate for sure(few great people don't even-hats off!!)

For what? You getting older?

But when your teacher or boss pats you,your toddler walks his first step,your kid gets an "A",your roommate likes you for what you are,your mother is fit and happy at 60
Do you celebrate?

I Tell you what, you wait for the next ugly thing to happen and a fear surrounds you that "now i am gonna see dark clouds soon"

Why don't you take charge of your life?

Why don't you say--"Today to hell with anybody, i am gonna be happy !!

Why are we saddened by people,petty things around?

People are people and they will always bring you down!!

Feminism is less,pre menopause is more

Sex is less ,fake orgasm is more

Love is less,expectations are more

Thoughts are less worries are more

Time is less traffic is more

Don't wait for that old rocking chair 

Go beyond..celebrate each day..because this is your life and you gotta live it!!

So where you gonna go tonight?? ha ha

This article is with reference to the topic of

  Dettol Vs. Vim: Return of Ad Wars” showing the various angles by which we can see the two brands indulged in war with various product

DETTOL Vs VIM (Liquid dish wash)

Reckitt Benckiser’s  Dettol which is the “most trusted brand”(tagline-be 100% sure) in India is as fearless as before to launch its “dettol kitchen”. Dettol took TV ads and directly attacked on Vim, with no attempt to hide the latter’s brand name.

The new dettol kitchen is positioned as “germ killer plus multipurpose cleaner”. The sword on the bottle depicts its power to fight against germs. Its distinct smell itself is a point of differentiation for brand dettol. Dettol in 2008 came up with a tagline “aapka dettol kya kya karta hai” which is proven now as dettol enters in the segment of dish washing.
Vim was initially positioned on the lemon content in the bar.The brand using its ingredients to position itself on its stain removing benefit.later it positioned itself on "stain cutter" feature to show its power in dish cleaning.It came up with technological advancement for sloppy soaps poly coating.

 Tagline-“ghar ghar ka muh tod jawab”which shows the aggressive nature of brand.

They compete closely as dettol is primarily a germ killer but it launches it’s healthy kitchen gel in two lime flavors. On the other side vim constantly claims its lemon content.

However the pricing differs.  
Dettol priced its healthy kitchen gel ranging Rs20-Rs150.   
if seen its distribution.In northern region it has 603245 outlets.The most selling region in northern parts of India are Punjab and Delhi.

As per CII ,the overall market size of dishwashers including bars and powders account for Rs2000 crore. Excluding that the market size stands at 400 croresince liquid dish wash is a new concept and is slowly growing especially in metro cities where hygiene plays a significant role in day to day life.

Reason for Dettol to enter in the dish wash market-

Dish wash bar category -It's more than Rs 300-crore market churning out more than 1.2 lakh tones a year and growing at a CAGR of 20 per cent in the last five years. The product format transition from powder to bar and from bar to liquid.It grows annually at a rate of 40%.

 Due to its positioning as a germ-killer, it has extended into categories such as hand wash, hand sanitizers, body wash, shaving creams and hand plasters and now it is all set to extract its turnover by barging into the liquid dish wash category. Also the growing concern for hygiene so the germ kill proposition in dish wash might pave way for dettol in this segment.

Its move to get into kitchen and utensil cleaning while logical since germs are found everywhere is still its riskiest extension so far. That’s because the movement into home could confuse it’s its brand equity in personal care

 Health & hygiene have been issues that emerging markets such as India have been looking to address thanks to epidemics such as swine flu that have plagued people in the last few years.

Kitchen cleaning as a segment is not as cluttered as personal care is as a category.So how would Dettol ignore it!! It made sense then for Dettol to take its germ kill proposition as kitchen is one of the germ hotspots in the house with invisible germs present on dishes and other food contact surfaces. It made complete sense to extend this promise of Dettol’s protection to the kitchen by providing a single solution for a truly healthy kitchen. Also to come in liquid dish wash dettol has to do aggressive distribution as it is competing against the king of “intensive distribution” HUL.

While RB has been expanding its home care portfolio in India.Dettol wins advantage over other international brands such as Vanish, Easy off Bang, Harpic, Lizol and Colin, these products are not as huge as Dettol is for the company. Globally, RB is big in household care and using Dettol to strengthen this portfolio in India is a clever move.

RB’s India revenues are in excess of Rs 2,000 crore. Dettol is the largest brand in the company’s portfolio here. According to market sources, RB proposes to look at more areas in home care where Dettol can be taken, one such being floor cleaning.

Lemons vs. antiseptic: HUL hits back

War begins…

Hindustan Unilever (HUL) is a true competitor and it should be. After a week’s silence, it has finally hit back at Reckitt Benckiser’s TV ad comparing its utensil cleaner Vim with the latter’s latest launch – Dettol Kitchen Cleaning Gel.

 HUL released a huge print ad saying this: A Harsh Antiseptic or The Power of 100 Lemons. The body copy says: An antiseptic is for cleaning wounds and floors. Would you use it to clean the utensils your family eats from?

 HUL has posed a simple question: Which one would you choose to clean your child’s Tiffin?

But dettol has answers if it goes back to question HUL on its “power of 100 lemons” {ASCI}

The dish wash powders market-is shrinking — it has fallen by 50 per cent from 3 lakh tones five years ago (2003 data)

The market share acquisition by branded dishwashers which overall accounts to 400-450 crore.Vim is the market leader with 90% market share.Pril accounts for 44% of market share while others 66%(nirma, exo, odopic, spencer’s). Vim has a turnover of 300 crore,pril and other players account for a turnover of 250 crore.

History tells it all (Dettol Vs lifebuoy)!!

Dettol happens to be a leader in liquid hand wash (as per market survey).It slowly wants to acquire the liquids dish wash market which is growing at a rate of 40% annually.HUL has two brands lifebuoy which was already being targeted by dettol in liquid hand wash and soap category but now it is targeting vim as it stands as market leader in dish wash and 2^nd in liquid dishwashing. It is not the first time that dettol takes a dig at HUL brand. It’s like a circle. History tells how lifebuoy has targeted dettol in its ad’s. Which is now supposed to be the focus area of dettol. Already dettol hand wash (1994 launch) wins over lifebuoy hand wash (see below).    

                                        

But in soap category lifebuoy wins over dettol.

In terms of market share =

Lifebuoy-14% dettol-8.2%

Lifebuoy’s secret may lie in its history which was launched way back in 1894 while dettol just came in 1981.Dettol is nearly an 80 year old brand. Still it is the fourth largest soap brand in India making turnover of 1500 crore. Lifebuoy counters dettol by tagline of ”100% better germ

Protection”. It repositioned itself from “male victorious health” to “family health”.                                    

Beware Dettol

Vim faces lot of competition in the liquid dish wash segment from other brands. It endorsed Madhvan .

The bar dishwashing format, however, will not be easy to phase out for two reasons: one, middle- and lower-class households in tier-II and tier-III cities still look for value-for-money offerings while looking at a basic necessity such as dishwashing products.
Two middle- and higher-income households in tier-I and tier-II cities often employ domestic help for chores such as dishwashing. As such they are less concerned about product quality and hygiene as compared to housewives who perform the task themselves also they don’t want to buy liquid gel for them to waste. Their lies a lot of psychological hurdles as well.
Vim in a clever move endorses ram kappor who is a big name in TV soaps. Which is again is a way toward intensive distribution.
Why vim?
It is taking baby steps as it is new in the dishwashing segement.Henkels’ pril being the leader cannot be touched. So it attacks its oldest rival HUL’s vim.
Dettol says in its new release of kitchen dishwashing “are your dish clean for real” which further tells how dettol strengthens its positioning for germ killing.
War begins…

Dettol, the brand- a liquid antiseptic and disinfectant, a brand that has repeatedly being said as  India’s most trusted brands, had decided to launch, in India, a brand extension – Dettol Healthy Kitchen Gel. The association with Dettol, as we know it before today, is a liquid we dab over open cuts and wounds as an antiseptic. It’s an antiseptic we’ve poured a few cupfuls of into buckets of hot water after an outing that has been through grime and dust. We knew, on these occasions, that Dettol was the friend we needed.
HUL takes direct pot shots at Dettol  “A harsh antiseptic or the power of 100 lemons. Which one would you choose to clean your child’s Tiffin?”OI
The copy is even more direct. “An antiseptic is for cleaning wounds and floors. Would you use it to clean the utensils your family eats from??
 All Vim products have the power of 100 lemons…” what an irony!! You ask why??
Flashback…
In 1999, HUL was rapped on the knuckles for a Vim+lemon claim. ‘The Advertising Standards Council of India (ASCI) has asked multinational Hindustan Lever Ltd (HLL) to withdraw or modify its Vim bar advertisement campaign for violating advertising code.
ASCI said, “The visual depiction of the lemon juice (drops) was not true and was misleading.” However, HLL denied that they have received any order by ASCI for modification or withdrawal of Vim advertisement.

Comeback…

Today’s ad, visually, suggests clearly that lemon is an intrinsic and important ingredient in Vim’s Gel. It’s not lemon alone. “Whereas other products are only just beginning to realize the importance and power of natural ingredients (such as pril,godrej,spencer’s) Vim’s use of the power of lemons to provide its unbeatable degreasing power is well-established. We also use other natural products, such as lime, vinegar and green tea to maximize the results, and minimize the use of chemicals.
If dettol ever took ASCI’s move seriously then HUL hard days are not so far…

                          "i let you go...because i love you"

Friends i have been really busy with the hustle bustle of life.However you find a short and simple true story here.A young dynamic but little lonely,hanky panky,disturbed girl who took a really strong decision in a world where things are messed up and people die due to failed relationships.

When she got the hang of relationships she saved a life.That evening she knew it.
She is someone i know since past few months.Being an engrossed personality she loves to read about herself so here it goes...
She is a kid..Because the happiness she gets she just can't cloak it.She suffers from multiple personality disorder(not medically proven).But this incident made me catch on her so easily. OK lemme call her jell..a fake name
(cracking my knuckles)
Jell has been working hard on her few projects these weekdays.She couldn't be more callous towards the butterflies in her stomach asking her to fly everyday.  As such jell never wants to miss the fun..
She wore her makeup which gets stale.As such it makes her face look spiritless.Like a bird she feels when she wear her high heels.In low spirits she carries in her heart.In little confidence she walks out of her apartment.She is so graciously beautiful.Her alluring looks could kill you.She is too good to drive you nuts.
She hop in the bus.There she goes carrying the balloon of euphoria in her head yet gloomy heart longing to be loved...
She met this quiet wonderful guy few months back.She had been with lot of guys before.
breaking - patching up...
but still longing...
Jole. You may call him what a guy should be.But how can  this dis confident girl be confident about him.She delivered fruits and chocolates to him before and she kissed him good night...
As she got down the bus her brain pooped up with wonderful plan of making it all this evening.It was after a long time since jell & jole met ...
They were surrounded by candles burning..silence was soothing...she met those eyes which were desired since long...the tranquil world they belonged to..plethora of sweet talks...real smiles they shared...glasses they cheered...the hallucinating smoke...and the intoxicating aura... seeping in,slowly smoothly...

Jell's sadness actually found a way to elope but her mind couldn't forget the subconscious ugly world she belonged to.It gave her a feeling as if it waited like a Satan.Like a beast for beauty.
Haunted past was bottling up.It was like a Kaliescope of coercing memories  and finally it erupted in tears,which didn't stop. Jole was trying to know her since long back.But this time he really failed.Tried and tried like a drowning sailor saving his boat,like a storm jell was lost & drowned.She couldn't be saved.Saturation overflowed from the brim .She hurt herself,made him slap her.She could have died with the excruciating pain high on her.
It didn't happen for the first time...
It's all the game of heart and mind.She couldn't see another one to be unhappy due to her.She lives or she leaves.It was no more,anything,anyone any more...
I think she never cared for other guys in her life...
she told me...
i could see the truth in her helpless eyes...
maybe her broken and disturbed childhood could never make her normal..
she came messed up back to me...
i held her...she was lean & weak...
she uttered in a low feminine sexy voice
"i let him go.. because i love him..."
Jole was hurt but saved...

LOST CASE
I stroll down the streets aimlessly below the stars listening to "heart of a lonely roller" by my all time favourite pik which made me write down. ha ha. I recently lost my laptop forever.R.I.P.In any city of India you can't expect any troubleshooters when you are a miser like me that too without a "jugad".So i roam around the city in my favourite black lower and noodle top like a Loafer kicking cans and enjoying myself.But that's only when i don't think of my mobile reminders.I have a hell Lotta stuff piled up to finish.But i prefer to push it for tomorrow.I miss home but i am stuck enjoying my haunted hostel alleys.ha ha.So like everything is so computerised and we are so helpless.Life is no less than SAW traps where we all are held up in  different traps.ha ha!!
But is this inhibited or we are like that only??
As i walk by a middle age couple i noticed something quite rhetoric and mundane.The lost smile,kid  forced to speak English,the UN CLOSE couple.Why to mention because maybe this is the life.My laptop not getting fixed.WHY?You visit people and they make you go in circles.Why can't just we be simple and short and straight??That's why i keep delaying things with the fear that it can never be done.One day we get so frustrated by this system of people delaying your work and we delaying our work that we do wrong things.Recently one of my friend's friend cleared a high fi examination.She was supposed to be happy.But the 20 lakh fancy "display" in her "poor savings account" will decide her future not her IQ.Mind it all you intellectuals out there!!Now this really freaks me out as i have been recently into making passport caressing my foreign employment dreams.
Sometimes i hear this world screaming at the top of it's voice -MONEY,FAKE,CLEVER
My interviewer tells me "You lack confidence" with great confidence
I glare at his big mundane stiff face with my lost eyes and think to myself
"sir you can shuffle my pockets and you will hear chuckling sound,if  i would have been clever i wouldn't be sitting right in front of you and yup yup yup i may have lied a thousand lies,i would have been different me with different people i had in my life but that doesn't call me fake"
he sees i am lost, observes my silence and speaks in a low sarcastic manner with a grin -lost case!!

nothing much to tell
watched a movie which really inspired me
it told me that the world is filled with superficiality,hunger,blood,desire
what you gotta go here
is to change it real for yourself
challenge lies there!!

BABY  STEPS


Last 6 months of my life wasn't easy.It was hell.I was lost and some kind of loud numbness seeped into me by what i saw and felt.A broken heart,adaptability problems,anger,fuss created,death,bewildered mind.Short words to jot down but ask one who know it.I am not here to say that i am the queen of goodness.I am a human and i committed mistakes.But i am here to say that i was the most stupid person ever living on this earth.Thanks to my fate or god or who so ever is above watching me.Thanks for the bitter and hard experiences.I know there are many people living in this world who are emotionally & mentally disabled or going into deepression,losing hopes.I am not saying i am perfect now.But i know i am taking baby steps.I am "better" me.Now when ever i am free from my busy schedule and i scroll down the pictures of my past.It makes me sad and nostalgic.You go back to feel the air,to smell the aura,to feel the songs u heard that time.It gives you goosebumps and it makes you cry.Getting stuck in one place is no life.it Blocks your present.Niether so much anticipation of future is gonna help.You just have to do your today.Plan but don't get lost.
                       Try to know yourself and please try never to repeat your mistakes.Try to learn a lot from them.You will be the happiest.Life is all about balancing.you have to enjoy this video game before it gets over,grab the maximum points and win this game.Not to be taken seriously but to be sincere.Please don't push yourself too hard.Leave things that bother you in the first place.It's ok!Don't be afraid.

Life is taking baby steps 
....
 

After a long long long time i am again back ..
first "HAPPY NEW YEAR" to all...
It wasn't easy for me to start it all up again
...
as the layout has been changed of my new blog..so am i
i heard people change with time
i saw it
i felt it
i wept it
i laughed over it
anything you say..
i have just started
never back down
i hold myself now
i have seen it all
so i am over it
i still have low's and up's
but i have known this life
how it plays you
so how you play with it
!!